City of Chicago

During my internship at Ogilvy Chicago, we worked with the Chicago Department of Public Health to encourage parents to get their children vaccinated against COVID-19. I helped curate a box of vaccine-inspired baby items and accessories to be sent out to various Chicago-based social media influencers with children, to be unboxed on their social media. Each item was accompanied by a fitting vaccine-related fact to educate viewers and encourage  By unboxing these items on their social media, followers would be encouraged to get their children vaccinated.